Dessert for the Cause – Breast Cancer Awareness Month

During October, Breast Cancer Awareness Month, critically acclaimed Chicagoland seafood and premium steak restaurants; Catch 35/Chicago, Catch 35/Naperville and Lloyd’s Chicago are teaming up with ABCD (After Breast Cancer Diagnosis) to raise funds for the national ABCD Helpline with a “Dessert for the Cause” promotion.

During the month long promotion ALL Taste America Group full service restaurants (Catch 35/Chicago, Catch 35/Naperville and Lloyd’s Chicago) will donate 100% of the profits of EVERY dessert sold to this charitable cause.

“Our executive chef, Eddie Sweeney, has created a special dessert to commemorate our commitment to this worthwhile cause and all of our whipped topping desserts will feature pink whipped topping during the month of October,” explained Sam Berngard, partner Taste America Group.  “However, we didn’t want to limit our patrons’ taste buds to just one dessert, we wanted to offer them an array of dessert choices that will all benefit the cause.  We are even encouraging patrons to ‘take one for the cause’ if they’re full after their lunch or dinner with special take out packaging.

“When Chicago based Y-Me closed its doors last year, it left a void in one area of breast cancer patient support.  That area was a national Helpline/Hotline where those who have been diagnosed with breast cancer and their families can call to get support 24/7,” Berngard continued.  “ABCD now provides that service nationwide and we’re pleased we can support that work with our ‘Dessert for a Cause’ promotion this month,” Berngard concluded.

“We’re excited that Taste America Group restaurants are helping us raise funds for our Helpline,” stated ABCD executive director, Ginny Finn.  “The promotion is more than generous because 100% of profits is almost NEVER part of a charitable giving program so we’re extremely grateful for the support and generosity of this unique promotion.

“Our goal/mission continues to be similar to that of Y-Me in that we don’t want anyone to have to take the breast cancer journey alone,” Finn explained.  “We want to be able to continue to serve breast cancer patients and their families and friends with one-to-one mentoring through our Helpline, and fundraising events like ‘Dessert for a Cause’ generate funds to enable us to do just that,” she concluded.

The Dessert for a Cause promotion begins Tuesday, October 1st and runs through October 31st at these Taste America Group locations:  Catch 35/Chicago – 35 W. Wacker, Catch 35/Naperville – 35 S. Washington and Lloyd’s Chicago – 1 S. Wacker .  For more details about the promotion, restaurant menus and the charity, go to: catch35.com, lloydschicago.com OR abcdbreastcancersupport.org.